ENTERPRISE WEEK

Transmitting information is easier than creating understanding

This event was held in the Gateway lecture theatre at 2pm on 17th November 2009.

The subject was on marketing and media, and was a question time lecture.

It started just after the allocated time, this allowed for the students to take their seats, and was almost at full capacity. The panelists consisted of 6 business managers from a wide range of areas. There was a chief strategy manager, a group creative Architect and advertising managers.

The event stated with some year 2 students presenting their ideas regarding global economic problems during the credit crunch. Some were regarding how companies had managed to continue business during a hard time, and some were regarding the ideas businesses used , to enable maximum output.

After the presentations came the question and answer stage. The group of panelists were each allocated questions from their specialist areas. This was quite good as it gave an insight into how you went about getting clients, and how to advertise a given item ( could be chocolate, aftershave, clothes, mobile phones etc) and maximise your sales.

The outcome of this lecture was that it gave an insight into how you needed the media to help assist in selling a given product. With technology changing daily, and consumers using a wider range of ways in which to learn about new gadgets, clothing, news etc, a business has to be able to draw the consumer in. Television used to be the best choice of advertising, yet now we have computers, web sites and things such as face book, the advertising companies have to widen their publicity.

A product requires a consumer who can look at it and say "I want that". To get the consumer requires advertising.